We can target audience based on their behavioural pattern on various social media platforms or apps. It is based on 3 stages-
Stage -1: We first decide the area or location based on the latitude longitude. We fenced it i.e. who ever come in this area will see our creative.
Stage-2: Fixed the criteria- like gender wise, age wise, based on Apps used by the consumer, Facebook or YouTube or Google behaviour, Keyword base filtering etc.
Stage-3: Show the creative in there most frequent used Apps or in true caller as well.
In a business the ROI is very important. We focus on 2 parameters
We can fence min of 500 metre radius to any extent
Using of right keywords is the key of success in the digital media world. We always promote customer to provide best possible keywords of their industries.
As a standard, we don’t usually take on other clients within a vertical market within the same location or target region. It’s unfair to our clients, and it ends up creating more work for us. We don’t like extra work.
In the conventional digital marketing we address a large pool of audience and it is good for small ticket products and services but when we promote products and services whose consumer is very much specific then our services comes into play. Like- Club Membership, Real Estate industries, Automobile Industries or Health Care Industries etc.
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