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A big-data analytics and mobile marketing arm is formed by IIT-IIM-ISB alumni with a focus on providing the strongest tool possible for our clients to reach its clientele and engage with them through mobile platform.
With increasing penetration of mobile among the population, the platform becomes an amazing tool for corporates to send the right message based on acute profiling of customers, at the right location based on the locations the consumer mostly frequents or locations where the consumer is most likely to get influenced
In these days, people are spending most of his free time on mobile apps. Geofencing technology provides us an opportunity to show case our product and services as marketing tool. It is done on real time based on customer socio-economic behaviour and deliver content as per the need, which help to increase the Return on Investment for the companies.
We can target audience based on their behavioural pattern on various social media platforms or apps. It is based on 3 stages-
We first decide the area or location based on the latitude longitude. We fenced it i.e. who ever come in this area will see our creative.
Like gender wise, age wise, based on Apps used by the consumer, Facebook, YouTube or Google behaviour, Keyword base filtering etc.
Once Creative and Videos get approved we place the creative in the most frequent used Apps, web or OTT Platforms in the fenced area.
Geofencing is an effective way to reach and connect with your users through mobile at scale. Not surprisingly, location-aware notifications are found to be 10x more effective than standard push notifications, according to our last study. Mobile geofencing incorporates location intelligence and behavioral data into your app in order to improve audience segmentation and the delivery of relevant notifications. It has proven to be an effective tool because it is personalized, it reaches the audience timely, and it is very targeted.
Drive visitors to your locations by adding geofences in POIs (Points of Interest) like airports, Hotels or touristic locations and send them engaging notifications that create urgency to convince them to visit your business.
Survey customers when they leave your POIs. By getting feedback from your customers, you will have better knowledge about your business and the in-store experience. Don’t forget to give incentives or rewards to persuade to complete the survey.
Intercept customers at competitors locations by adding geofences to competitors locations to influence consumer behavior by delivering a better offer if they visit your store. Using this tactic, then you can also know what segment of your customers frequent your competitors’ businesses.
Retarget customers who have visited a specific location or engaged with your campaigns to deliver a special offer or promote your loyalty program.
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